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Information of biblio record :BL
Language of Text,Soundtrack etc.:English
Record identifier:2161
Personal Name:Phillips, Michael,1938-
Title and statement of responsibility and:Marketing without advertising /\ by Michael Phillips & Salli Rasberry.
Publication:Berkeley, CA :: Nolo,, 2008.
Edition Statement:6th ed.
Physical Description:398 p. ::ill. ;;23 cm.
General Notes:Includes index.
Contents Note:Advertising : the last choice in marketing -- Personal recommendations : the first choice in marketing -- The physical appearance of your business -- Pricing -- How you treat the people around you -- Openness : the basis of trust -- Deciding how to educate potential customers -- How to let customers know your business is excellent -- Helping customers find you -- Customer recourse -- Marketing on the Internet -- Dynamic interactive marketing -- Designing and implementing your marketing plan -- Creating a calendar of events.
International Standard Book Number (ISBN):9781413306323 (pbk.)
1413306322 (pbk.)
Topical Name Used as Subject:Marketing.
Topical Name Used as Subject:Small business-- Management.
Personal Name - Alternative Intelectual Responsibility:Rasberry, Salli.
LCC:‭HF5415‬‭.P484 2008‬
Dewey Decimal Classification: