خط مشی دسترسیدرباره ماپشتیبانی آنلاین
ثبت نامثبت نام
راهنماراهنما
فارسی
ورودورود
صفحه اصلیصفحه اصلی
جستجوی مدارک
تمام متن
منابع دیجیتالی
رکورد قبلیرکورد بعدی
Information of biblio record :BL
Language of Text,Soundtrack etc.:English
Record identifier:2155
national bibliography number:GBA2-Y0781
Personal Name:DePalma, Donald A.
Title and statement of responsibility and:Business without borders : : a strategic guide to global marketing /\ Donald A. DePalma.
Publication:New York :: Wiley,, c2002.
Physical Description:xx, 267 p. ::ill. ;;24 cm.
Internal Bibliographies/Indexes:Includes bibliographical references and index.
Contents Note:Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
International Standard Book Number (ISBN):0471204692
Topical Name Used as Subject:Marketing-- Management-- Data processing.
Topical Name Used as Subject:Globalization.
Topical Name Used as Subject:Electronic commerce.
LCC:‭HF5415.13‬‭.D413 2002‬
Dewey Decimal Classification: