| Information of biblio record | : | BL |
| Language of Text,Soundtrack etc. | : | English |
| Record identifier | : | 2151 |
| Personal Name | : | Belch, George E., (George Edward),1951- |
| Title and statement of responsibility and | : | Advertising and promotion : : an integrated marketing communications perspective /\ George E. Belch & Michael A. Belch, both of San Diego State University. |
| Edition Statement | : | 10e. |
| Physical Description | : | xxxiv, 842 pages ::color illustrations ;;29 cm |
| Internal Bibliographies/Indexes | : | Includes bibliographical references (pages 280-810) and indexes. |
| International Standard Book Number (ISBN) | : | 9780078028977 (alk. paper) |
| | 0078028973 (alk. paper) |
| Topical Name Used as Subject | : | Advertising. |
| Topical Name Used as Subject | : | Sales promotion. |
| Topical Name Used as Subject | : | Communication in marketing. |
| Personal Name - Alternative Intelectual Responsibility | : | Belch, Michael A. |
| LCC | : | HF5823.B387 2015 |
| Dewey Decimal Classification | : | |