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Information of biblio record :BL
Language of Text,Soundtrack etc.:English
Record identifier:2151
Personal Name:Belch, George E., (George Edward),1951-
Title and statement of responsibility and:Advertising and promotion : : an integrated marketing communications perspective /\ George E. Belch & Michael A. Belch, both of San Diego State University.
Edition Statement:10e.
Physical Description:xxxiv, 842 pages ::color illustrations ;;29 cm
Internal Bibliographies/Indexes:Includes bibliographical references (pages 280-810) and indexes.
International Standard Book Number (ISBN):9780078028977 (alk. paper)
0078028973 (alk. paper)
Topical Name Used as Subject:Advertising.
Topical Name Used as Subject:Sales promotion.
Topical Name Used as Subject:Communication in marketing.
Personal Name - Alternative Intelectual Responsibility:Belch, Michael A.
LCC:‭HF5823‬‭.B387 2015‬
Dewey Decimal Classification: