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Information of biblio record :BL
Language of Text,Soundtrack etc.:English
Record identifier:1934
Personal Name:Berry, Michael J. A.
Title and statement of responsibility and:Data mining techniques : : for marketing, sales, and customer relationship management /\ Michael J.A. Berry, Gordon S. Linoff.
Publication:Indianapolis, Ind. :: Wiley Pub.,, c2004.
Edition Statement:2nd ed.
Physical Description:xxv, 643 p. ::ill. ;;24 cm.
General Notes:Includes index.
Contents Note:Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
International Standard Book Number (ISBN):0471470643 (paper/website)
Topical Name Used as Subject:Data mining.
Topical Name Used as Subject:Marketing-- Data processing.
Topical Name Used as Subject:Business-- Data processing.
Personal Name - Alternative Intelectual Responsibility:Linoff, Gordon.
LCC:‭HF5415.125‬‭.B47 2004‬
Dewey Decimal Classification: