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Information of biblio record :BL
Language of Text,Soundtrack etc.:English
Record identifier:1581
national bibliography number:GBA777203
Personal Name:Allen, Kathleen R.
Title and statement of responsibility and:Complete MBA for dummies /\ by Kathleen Allen and Peter Economy.
Publication:Hoboken, N.J. :: Wiley,, c2008.
Edition Statement:2nd ed.
Physical Description:xviii, 414 p. ::ill. ;;24 cm.
Series:--For dummies
General Notes:Previous ed.: Foster City, Calif.: IDG, 2000.
Includes index.
Contents Note:The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.
Summary or Abstract:This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.
International Standard Book Number (ISBN):9780470194294 (pbk.)
0470194294 (pbk.)
Topical Name Used as Subject:Industrial management.
Topical Name Used as Subject:Information technology-- Management.
Topical Name Used as Subject:Master of business administration degree.
Topical Name Used as Subject:Business education.
Personal Name - Alternative Intelectual Responsibility:Economy, Peter.
LCC:‭HD31‬‭.A4118 2008‬
Dewey Decimal Classification: